fastcompany:

"Google (under Marissa Mayer’s guidance) apparently tested 41 different shades of blue on links to maximize the click-through rate. Would it not follow that a logo could impact visitor behavior, clicks and ultimately revenue?”

Why Yahoo’s “30 Logos In 30 Days” campaign is brilliant rebranding

So. Full. Of. Shit.

Make something people want to use. Period.

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    Why Yahoo’s “30 Logos In 30 Days” campaign is brilliant rebranding clever, innovative, data-driven rebranding
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  8. memos-and-musings reblogged this from fastcompany and added:
    So. Full. Of. Shit.Make something people want to use. Period.
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  12. designsbykanani reblogged this from fastcompany and added:
    I was wondering what yahoo was doing whenever I opened my homepage each day and when I went to my ymail everyday and...
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