fastcompany:

In 20 years, we’re all going to realize that this ad is Apple ad is nuts

I loved this ad and considered it one of the most “human” ads I’ve seen.

The author seems to skip the vast majority of the scenes — and the point of the ones he did mention. That is, that the technology is adding to the experience of humans interacting with one another, not replacing it. The turn of phrase “the experience of a product” is intended to emphasize the design ethos not the exclusion of people. And the scenes clearly support that interpretation.

Update: I can’t find anyone who agrees with me about this ad and apparently it’s not doing well. But then, maybe I haven’t got all the way through the Apple-hater troll comments yet.